As an industrial designer, I creatively solve problems through visualization and navigate constraints to achieve optimal aesthetics.



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02 Design for Skechers
FOOTWEAR DESIGN

Project1

MOODBOARD




Company: Huge. co

Category: Footwear

Roll: Designer

Gender: Boys

Region: Skechers China

Price Range: 30 USD

Material: Mesh Upper
          PU leather
          EVA Midsole
         
     
Overview:
Design a collection of boys' footwear for Skechers that embodies the speed theme. The footwear should feature a silhouette emphasizing speed and movement, with upper designs and colorways that further reinforce this theme.

Design Goals:
  • Develop a collection of boys' shoes that captures the essence of speed and movement.
  • Create a silhouette that emphasizes speed and agility.
  • Design upper details and colorways that reinforce the theme of speed.
  • Develop three distinct colorways inspired by different aspects of speed: flying, light speed, and racing.

Result:
This project comes with four colorways sold for more than 20k pairs. 





Project2



Company: Huge. co

Category: Footwear

Roll: Designer

Gender: Boys

Region: Skechers USA

Price Range: 30 USD

Material: Mesh Upper
          PU leather
          EVA Midsole
         
     
Overview:
Design a collection of boys' footwear for Skechers that embodies the speed theme. The footwear should feature a silhouette emphasizing speed and movement, with upper designs and colorways that further reinforce this theme.

Design Goals:
  • Develop a collection of boys' shoes that captures the essence of speed and movement.
  • Create a silhouette that emphasizes speed and agility.
  • Design upper details and colorways that reinforce the theme of fast.
  • Develop three distinct colorways inspired by different aspects of speed: moving fire and racing.

Result:
This project comes with two colorways sold for more than 10k pairs.



Samples


Company: Huge. co

Category: Footwear

Roll: Designer

Gender: Boys& Girls

Client: Skechers 

Price Range: 30 USD

Material: Mesh Upper
          PU leather
          EVA Midsole
         
     
Overview:
Design a collection of boys' and girls’ footwear for Skechers that embodies the Joy theme. The footwear should feature a silhouette emphasizing vivid and colorful movement, with upper designs inspired by fireworks and meteors.

Design Goals:
  • Develop a collection of boys' and girls’ shoes that captures the essence of Joy.
  • Create a silhouette that emphasizes blooming.
  • Design upper details and colorways that reinforce the theme of joy.
  • Develop three distinct colorways inspired by joy: fireworks, meteors, and blooming flowers.

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